Design
Brief
The
solicitation, simply stated, was to make "Wired"
magazine, well, look better to a maturing readership.
For
its first years of publication, the pages were splashed
with Pantone inks and bizarre collages of objects. ("Look,
I just discovered Photoshop.")
Fluorescent
greens clashed with oranges and text was set in 2-point
type on odd baselines. So in a sense, a redesign had nowhere
to go but up.
|
![](imagespubdesign/wiredcover.gif) |
Wired
Cover
The Russian slogan across the masthead says Geeks
of the World Unite.
Drawing
on basic modernism, I proposed a lot of white space,
classic typefaces, and grids. A Soviet-era Constructivist
motif seemed to provide a good vehicle for this. In
addition, I had free reign for a cover design and
made an original pen-and-ink illustration.
Typography
notes are with the respective articles.
|
Primary article takes these motifs to the pages (click
image)
|
![](imagespubdesign/primary1thumb.gif) |
Secondary article mutes the concepts but continues
them (click image)
|
![](imagespubdesign/secondary1thumb.gif) |
Column returns to the motifs of the cover (click
image)
|
![](imagespubdesign/fetishthumb.gif) |
|