Peter C. Johnson
Technical and Marketing Communications, Content Strategy, Project Management
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- Professional career in technical and marketing communications, content strategy, and product and project management, Emphasis on team-building and total support of the business mission. Excellent skills in copywriting and design. Results-driven.
- Reliable. Demonstrated record of success in leadership and execution. Unique qualifications from service as a U.S. Army intelligence officer.
- Information technology and marketing experience in healthcare (acute and post-acute care), Enterprise Resource Planning (ERP), financial services, pharmaceutical, government, and retail sectors.
- Diverse international work, skilled in cross-cultural communication. Professional-level foreign languages (German, Russian).
Skip to Technology Skills (including software, CMS, frameworks, and environments)
Senior Technical Writer, SPH Analytics – Present
SPH Analytics’ products allow healthcare providers, payers, and health plans to measure population health goals and patient experience while meeting regulatory requirements with easy-to-understand, actionable information.
Manage documentation projects from inception through requirements gathering, internal coordination and discovery, project planning, execution, review cycles, and final publication for print, web, and mobile. Support the SVP of Product Management and Marketing’s product road map, recommend courses of action to provide excellent user experiences for our clients.
Project and Product Manager, QTS Data Centers 2/2014 – 1/2016
QTS is a leading national provider of data center solutions and fully managed services supported by best-in-class technology, infrastructure, and equipment.
Initial assignment as a contract technical writer retooling and refreshing the entire service catalog library. Rapidly promoted to:
Project manager (10/2014 – present) for custom data center and colocation product refreshes and launches. Apply Project Management Book of Knowledge (PMBOK) process groups and knowledge areas to all phases of product lifecycle management (PLM) for over 900 customers requiring high availability, compliance, data security, communications connectivity, cloud, and managed services. Forecast, plan, manage execution of marketing, training, legal, pricing, service level agreements (SLAs). Results include highest Net Promoter Scores (NPS) in the industry. Direct liaison with customers such as Twitter and major financial institutions to ensure superior project execution and measures-of-effectiveness (MOEs).
Product manager (2/2014 – 10/2015) for advanced colocation, critical facilities management, and custom data center product offerings. Took products to market across 12 data centers, nation-wide. Selected for product management position based on organizational, technical, and leadership skills and experience after completing first-ever service catalog documentation for high-density solutions. Productized a portfolio with booked revenue in excess of $10 million. Hands-on structuring, development, and execution of project plans, marketing programs, training, deal models and pricing, and proposals, in coordination with enterprise sales executives. Daily domain skills included property development and engineering, power (utility forecasting, redundancy architecture including generators and UPSs), security, cooling (air handling and water), and environmental sustainability. QTS is a leading national provider of data center solutions and fully managed services supported by best-in-class technology, infrastructure, and equipment.
Content Strategist, UPS 5/2013 – 2/2014
Founded in 1907, UPS – United Parcel Service – is the world’s largest global transportation company, operating in more than 200 countries and territories and employing 400,000 people worldwide.
Contract position at UPS’s Social and Digital Communications Group. Support and oversee content development and changes to UPS.com’s 119 country sites in 37 languages using a custom version of Interwoven TeamSite. Analyze project requirements and develop content strategy, develop and deploy application and solutions content, perform quality assurance (QA) testing in multiple environments, resolve changes, and document improvements to processes and site changes.
Senior Copywriter, Brightree LLC 5/2012 – 4/2013
Brightree is a Software-as-a-Service (SaaS) business management platform for post-acute care providers: Home Medical Equipment (HME), Durable Medical Equipment (DME), home clinical, infusion and pharmacy, and hospice care.
Primary writer for business-to-business Web, email, and print marketing communications. Wrote, edited, and published technical and thought-leadership papers, customer case studies, software application data sheets, and targeted emails for lead generation. Prepared executive presentations for industry conferences and seminars. Personally tested beta and production software products to ensure accurate technical messaging. Daily interaction with creative agency for project briefs, layouts, illustrations, print production, and Web deployment.
Significant Web content management responsibility: Writer/editor of monthly online customer newsletter, regular updates to product, services, training, events, and other sections of brightree.com. Video concepting and development.
Technical and Marketing Communications Manager, OpenSpan, Inc. 12/2008 – 5/2012
OpenSpan software analyzes desktop processes, automates end-user applications and services.
Researched, wrote, and published detailed engineering and user documentation for server- and desktop-based development and integration software based on Visual Studio 2010. Online help contained over 4,600 individual files, and displayed based on user context. Authoring in FrameMaker, ported to WebHelp. Administered SharePoint documentation Content Management System (CMS) to control print and Web versioning for publications.
Edited and updated 14 developer-level training modules, which certified 300+ software developers on Visual Studio-based technology. Developed new training modules, taught implementation staff the installation, configuration and operation of Web-based applications on Windows Server / SQL Server2008.
Editorial and technical writing responsibility for company’s online developer community, including news, knowledge base, code gallery, product information, and community events. Content attracted and retained over 4,300 registered users participating in 23 subject categories.
Copywriting, editing, and production of 10 white papers, 14 videos, nine customer case studies, seven major product data sheets, sales scripts for inside sales teams, twice-weekly lead generation emails, and corporate Web content that increased qualified leads by 35 percent. Managed Google Adwords campaigns.
Senior Copywriter and Editorial Director, Integrative Logic 3/2008 – 12/2008
Integrative Logic creates marketing programs based on business intelligence and statistical analysis.
Managed, mentored, and coordinated the efforts of 10 writers for multiple verticals – pharmaceuticals, retail, specialty business, financial services, travel and entertainment. Worked with data analysts to develop consumer profiling and segmentation for predictive modeling and customized media and messaging.
Client return-on-investment (ROI) from direct marketing and customer relationship management (CRM) routinely exceeded 400% or more. Maintenance projects and campaigns produced compound returns in many cases.
Produced first-ever departmental budgets and forecasting. Brought copywriting from 15% deadline compliance to 100% in one month.
Technical Documentation Manager, CDC Software 2001 – 2008
CDC Software was an international developer and vendor of Enterprise Resource Planning, Supply Chain Management, and Customer Relationship Management software.
Wrote, edited, published roughly 150,000 pages of technical documentation. Prepared documentation for localization in several languages. Helped coordinate training development and presentation.
Established, trained, and provided daily technical coordination for an award-winning offshore technical writing team on-site in Bangalore, India. Team became operational in less than two months with superior industry results. Personnel retention rate was still 100% after three years.
Responsible for technical and user documentation for a Web-client-based enterprise application suite and technical input to marketing materials. Launched and administered a SharePoint site for corporate print documentation content and revision control.
Editorial, Design, Publishing
PaySys, a large processor of credit card accounts — determined requirements, wrote, edited, and deployed comprehensive online help files for micro-banking projects for China’s growing banking industry.
ValuBond, the first online bond trading firm, initially independent and now owned by Charles Schwab — wrote and edited technical, training, and marketing materials to launch the first online bond-trading platform.
HealthExchange.com — Web content manager for clinical information, brokered insurance programs, consumer information, and business-to-business operations. Firm was purchased by WebMD.
Eclipsys — Senior writer and editor for a 33-volume publications family of medical enterprise and clinical (acute care) software.
Equifax Card Solutions — Documentation manager; published approximately 44 manuals for the international banking industry. Managed 7 experienced writers. Hired and mentored 5 junior writers, who were productive in minimal time.
Freelance contributing editor and main features writer for the custom automotive art market. Writing assignments ranged from artist profiles and work methods to business and copyright issues.
IBM’s ERP solutions group; served as technical and general editorial writer and editor; coordinated development communications, translations, and publishing with the Stuttgart, Germany development department. Regular use of German language.
U.S. Government and National Security
U.S. Embassy Moscow – Army Reserve tour; case officer with Task Force Russia (POW/MIA). Uncovered evidence of American military and civilian prisoners of war and those missing in action held by the former Soviet regime. Selected to be the first uniformed American officer since World War Two to present a briefing in the Kremlin to senior Russian leaders.
Science Applications International Corporation – Supported U.S. global strategy with studies, training, and planning exercises in Soviet government, military, and industrial decision-making.
Special Operations Intelligence Officer, U.S. Army National Guard – While working at SAIC (above), served as an intelligence officer in the 19th Special Forces Group (Airborne). Led analytical detachments that deployed globally for special warfare missions. Commended for superior success in liaison roles to foreign organizations. Rank: Major.
Tactical Intelligence Officer, U.S. Army – Led large, diverse teams with significant equipment responsibilities in all climates, 24/7, around the world. Key staff responsibilities supporting critical decisions under pressure and time constraints. German as a duty language for liaison and public relations. Training developer, instructor, and doctrine writer at the U.S. Army Intelligence Center and School for junior, mid-level, and senior audiences. Rank: Captain.
Publishing and communications: MS Office (Word, Excel, PowerPoint), Visio, Adobe FrameMaker 10, RoboHelp 9, Acrobat Pro, Camtasia Studio, ScreenFlow (Mac), Photoshop, Captivate; Content Management Systems (CMS) frameworks such as WordPress, Joomla, Drupal, and UPS’s custom CMS (Interwoven TeamSite) for its 119 country sites in 37 languages.
Technical environments, families of applications: Data center technologies such as power redundancy, cooling, space planning and property engineering, networks, and infrastructure management. Documentation of Visual Studio and .NET processes and applications, Windows Server 2008+ configuration and application hosting, SQL Server 2008+ configuration; client-server/SaaS. Basic UNIX, including shell programming. Familiar with Lean Six Sigma methods, TIBCO Spotfire and other visualization tools. SharePoint Services content administrator. Legacy IBM VM/VMS, CICS.
Schneider Electric Data Center Certified Associate (DCCA), a global standard for foundational knowledge in data center design, build and operations; cooling, power, racks, cabling, fire protection, management and physical security. Associates possess the knowledge to participate on a team that designs or upgrades the physical layer of the data center.
Equifax, Inc., Manager’s Human Resources Course, 1998. Legal and practical aspects of hiring and administration, EEOC laws and guidelines, diversity implementation, management techniques, and retention strategies.
Georgia Military College, Milledgeville, Georgia. A. A. Distinguished Military Graduate, Reserve Officers Training Corps.
The George Washington University, Washington, D.C. B.A., Russian Language and Literature. Honors, GPA 3.8.
Art Institute of Atlanta, Atlanta, Georgia. A.S., Visual Communications. Honors, GPA 3.89. Degree completed while working full- and part-time.