I have significant experience with digital campaigns, writing and producing materials by myself or as part of a wider team. This is one example of end-to-end materials I wrote and produced. Our Web team then deployed the landing page, collateral, and video, while our marketing automation pros loaded, sent, and tracked the emails. Contact me for other samples for financial services and pharmaceuticals.
Process Improvement and Up-Sell Capability Campaign
The campaign objective was lead generation from the business sides of targeted enterprises — retail banks or companies with customer-facing contact centers. The proposition, already proven in many deployments, was greater revenue by enabling up-selling by front-line employees.
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